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Digital retailing can improve customer experience and make it easier and faster to complete a sale, but digital retailing provides another benefit to dealers and car buyers alike. It builds connections. In the 2023 Cox Automotive Digitization of Car Buying Study, 43% of dealers said digital retailing creates a more personal connection with shoppers — up from just 25% the previous year. Fewer dealers than ever view digital retailing as a barrier to forming personal connections with buyers.
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For dealers, F&I professionals, agents, and P&A executives, 2019 was a year to remember. Get caught up on 12 months’ worth of industry news with this review of our most-read stories, starting with a Carvana-size shakeup and continuing with big deals, big lawsuits, and big gains for the F&I segment.
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